He's probably trying to sell her an explainer video. Business Proposals and Marriage Proposals have similarities. They are both an offer that will hopefully lead to a leap of faith in the form of a "yes" on the proposee's part. The proposer puts thought into the presentation and tries to emphasize the positive in order to influence a "yes." When saying yes to a marriage proposal, the target is trusting that you will be awesome to be married to and that you will not waste the life you are requesting. And in a project proposal, the target is trusting that you will be awesome at completing the project you are proposing and that you will not waste the money you're requesting. Before any money changes hands or work starts there needs to be a proposal at least. The proposal is like a contract, only it's more informal. I tend to use proposals, but if I were dealing with larger projects where my risk is greater I would use a contract. Contrac
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